Internet was supposed
to give traditional retailers a tough life, now instead
it looks some of them are coming back to dominate
it. Following thanksgiving day in US Americans came
back to their office computers to take advantage of
high speed internet links and to go for Christmas
presents. Visits to some retail sites doubled and
online spending via credit cards grew 26%y/y.
Online purchases are not only soaring in US but in
most countries. And not so surprising the web sites
run by conventional retailers are growing fastest.
On thanksgiving the number of visitors to Wall Mart’s
web site exceeded those who visited Amazon, a first
timer.
Online sales in America for Christmas are expected
to reach $19bn up 24%y/y. Online sales of computer
games, and jewelry are expected to grow even faster.
In many countries the web sites run by ebay and Amazon
get the most visitors. While both are internet plays
only their business models have changed to online
versions of huge departmental stores, with thousands
of big and small third parties also offering their
wares.
Amazon on its part sold during thanksgiving more consumer
electronics than books, again a first timer. Amazon
proved earlier online retailing could be a huge business
and still leads the pack. But things could change
very fast. The online rise of Wall Mart, the worlds
biggest retailer, is closely followed by its chief
rival Target., which now operates the fourth most
popular retail web site in America. In UK Argos earlier
a pure catalogue retailer has become the third most
popular web site, followed by Tesco the country’s
biggest supermarket chain. In continetal Europe it
does not look different.
Europeans are surfing the web in record numbers and
almost half now visit retail web sites, especially
those of traditional merchants. Far from wrecking
retailers businesses the web plays to their strength.
Shopping comparison sites in US and especially western
Europe are among the fastest growing web sites. These
sites allow users to compare products, read reviews
and most see who is offering the lowest prices. These
results can be used by offline retailers for advertisement
purposes. There are also other advantages in expanding
their stores online. One is that expansion in cyberspace
is no problem, contrary often to the situation when
supermarkets want to expand their local space offshore.
Via web new markets can be tested, before going full
speed into the introduction of new products offshore.
Retailers are starting to recognize that their most
profitable customers find the convenience of an offline
offering complimentary to an instore pick up experience,
Why do they buy online and still want to pick up?
Well the pick up guarantees the buyer the opportunity
to see the purchased good first and it gives him assurance
that it can be returned. So it seems that internet
is substituting not so much the offline retailer but
offers the possibility of acting like a catalogue
seller as well. And no doubt. The internet is by far
more flexible than the catalogue could ever have been.
Almost free Internet phone calls herald the slow death
of traditional telephony
Voice over Internet protocol (VOIP) promises to be
of a highly disruptive character and of even higher
benefit to consumers than personal computers. VOIP's
leading proponent is Skype, a small firm whose software
allows people to make free calls to other Skype users
over the internet and very cheap calls to traditional
telephones which spells trouble for incumbent telecom
operators.
Mind you Skype a small firm with little turnover,
no profits and very small equity has made its founders
another billionaire as eBay, is buying the company
for $2.6 bn. in cash plus and additional $1.5bn if
certain performance targets can be hit in coming years.
As the company is very young the jackpot hit in the
infotech sector again.
For eBay it means that the company can introduce click
to call advertisement. That means you see some thing
interesting, you simply click, and you can talk with
someone for free. Internet becoming even more a communication
centers worldwide.
What does it mean for the traditional telephony? Well
our Nepal telecom seems to be nearer to death. and
what does it mean for our mobile operators? Probably
the same. But don't worry for them we don't talk of
tomorrow. The ability to make free or almost free
calls over a fast Internet connection fatally undermines
the existing pricing model for telephony. According
to one of Skype cofounder's you shouldn't have to
pay for making phone calls in future just as you don't
pay to send email. That means not just the end of
distance and time based pricing, it also means the
slow death of the trillion dollar voice telephony
market as a marginal price of making phone calls heads
inexorably downwards. Many providers allow a VOIP
account to be associated with a traditional telephone
number or with multiple numbers. So you can associate
a Mumbay, a Delhi number and a Kathmandu number with
your computer or VOIP phone and then be reached via
a local call by anyone in any of those cities.
You phone or computer will ring wherever you are in
the world as soon as it is plugged in to the internet.
You can take you Kathmandu number with you to Mumay
or to Singapore. It is great news for consumers but
terrible for telecoms operators. What can they do?
As is always the case with a disruptive technology,
the incumbents it threatens are dividing into those
who are trying to block the new technology in the
hope that it will simply go away and those who are
moving to embrace it even though it undermines their
existing businesses. Since VOIP will cause revenue
from voice calls to wither away the most vulnerable
operators are those that are most dependent on such
revenue. Mind you these are the mobile operators which
up to now struggle to get other activities beside
of voice. Fixed line operators which can invest in
new networks based on internet technology will be
able to benefit from the greater efficiency and lower
cost of VOIP. Looks as if NTC has a chance, provided
they can invest. But these guys don’t have money,
so why not to privatize
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